We tell ourselves stories in order to live.
— Joan Didion

Lela Scott MacNeil was born in Los Alamos, same as the atomic bomb. She is the co-founder of the marketing and design studio Tinderbox Lab.

She's spent over a decade using strategic storytelling to help clients like Thomson Reuters, Rooftop Films, and the University of Arizona attract customers and increase profits.

She has a B.F.A in Screenwriting from New York University's Tisch School of the Arts and an M.F.A in Creative Writing from The University of Arizona.

She teaches creative writing at The Writers Studio. Her fiction has been published in Gertrude and alongside Dennis Lehane in the Springsteen-inspired noir anthology Trouble in the Heartland.